Specialty Shop RetailingHow To Run Your Own Store
A total blueprint for success from one of the nation's most accomplished small retail shop owners.
Specialty Shop Retailing is much more than a lively memoir filled with helpful hints. It is a comprehensive guide to every aspect of opening and operating a retail store. Carol "Orange" Schroeder covers everything from choosing a location and store design to niche marketing, advertising, and customer service. She supplies more than two dozen forms ready to copy or adapt for your use in your own store; and her tutorials on visual merchandising, store design and advertising are supplemented with beautiful photographs, sample ads, and witty cartoons. The book includes an extensive glossary of retail terms and a bibliography of additional reading sources for help on special topics.
Praise for Specialty Shop Retailing
Read what the Wisconsin State Journal said about Orange Tree Imports.
Whether you are contemplating opening your own store, or are an experienced retailer looking for fresh ideas, we sincerely believe you'll find Specialty Shop Retailing useful and enjoyable. The book is available through bookstores nationwide, or can be ordered directly from us at Orange Tree Imports. To order your copy, simply call us toll-free at 1-888-245-1860, or fax/mail in the form below. If you would like your copy autographed, I'd be happy to add a special message for you.
- Carol "Orange" Schroeder